A step-by-step course on how to successfully launch products on Kickstarter.
KICKSTARTER
MASTERCLASS
“Julio is amazing. From the very beginning he helped us in figuring out how to best introduce our projects to the Kickstarter community.”
Marc Barros from Moment
© Copyright 2020 - All Rights Reserved, Product creator studio Inc.
You'll get acquainted with how crowdfunding campaigns work and how to align your campaign with your product's development. If you are working on multiple ideas simultaneously, we'll help you select the best project idea for Kickstarter.
Optimized for products from the world of product design and technology
You are a good fit if you are:
Launching a physical product that fits in the design or technology categories
Committed to investing the time and effort required to succee
On track to have functional prototypes ready at least a month prior to launch.
Alex Daly
Founder of Daly and known as the industry's “Crowdsourceress"
Designed for individuals, creative studios, startups, and independent businesses
Explore the curriculum
Over 35 lessons that provide detailed instructions on how to plan, develop, and run product-launch campaigns. Coupled with more than 50 workbooks, templates, and guides that are designed to help you put into practice the tactics and strategies you'll learn.
Craighton Berman
Designer of objects, illustrator of ideas, and facilitator of creativity
Daniel Mascarenhas
Creative director with experience launching and scaling businesses
Julio Terra
Seasoned advisor on how to launch products through crowdfunding
James Ross
Marketer with deep expertise in all facets of digital marketing
Oscar Lhermitte
Product designer and entrepreneur who turns projects into products
Raise funds and build a community by crowdfunding your product launch.
Everything you need to plan, develop, and run successful campaigns
“To help creators successfully launch products using crowdfunding, we created and packaged together all the tools I wished we had during my time at Kickstarter
"
An outstanding team of instructors
with deep real-world experience
Julio Terra
Lead Instructor & Co-Founder, Launch Studio
Former Head of Design & Technology Communities, Kickstarter
Learn the basics
Establish a solid foundation
Craft a compelling story
Build effective marketing
and PR campaigns
You'll learn how to set a clear purpose for your campaign and assess whether to work with an agency or consultant. We'll also give you tools that will help you better understand your audience, and set your funding goal smartly.
You'll understand what it takes to craft a persuasive narrative, and how to use compelling videos and images to bring your story to life. We'll also show you how to create a reward strategy that maximizes your funding potential.
You'll understand how to maximize payment collection, how to select the best approach to capture fulfillment data, and how to keep your backers happy. We'll also explore how to establish post-funding sales channels.
You'll get familiar with how to create a marketing plan working back from your funding goal, how to use online advertising to build a list and drive pledges, and how to engage with media and influencers to gain exposure.
Run a strong funding campaign
You'll learn how to prepare for a strong launch and how to plan so you can effectively manage your live campaign. We'll also cover how to set your campaign duration and launch date, and how to keep backers engaged and informed.
Transform your backers into advocates
Alex has launched groundbreaking crowdfunding campaigns for MIT Media Lab inventors, Pentagram partners, and forward-thinking brands like Freitag. In 2017, she authored "The Crowdsourceress", a definitive guide for raising money and awareness through crowdfunding. Alex is the founder of Daly, a marketing and comms consultancy, a member of the Forbes 30 Under 30 class of 2016, and a frequent speaker at festivals and events.
From tech gadgets and everyday carry gear to furniture, timepieces, digital fabrication tools, synthesizers, photo gear, bicycles, cookware, footwear, backpacks, robots, and more.
Craighton's work can be found in the permanent collection of the Art Institute of Chicago. He was the first designer to bring a product to life on Kickstarter, and taught young designers how to use crowdfunding to support an independent design practice at the University of Illinois at Chicago. Craighton’s design practice is focused on Manual, a home goods brand that creates products for slow living.
Daniel is the co-founder of a hardware company that was recognized on the list of Best inventions of 2016 by Time Magazine. As their CMO, he raised over $2 million across four product launches on Kickstarter. Daniel currently serves as COO of Launch Studio, and expert advisor to the world's largest innovation fund, the Horizon 2020 European Commission.
Julio helped to build the Design and Technology Community Outreach team at Kickstarter and then went on to lead it for several years. The team’s mandate is to search the globe for creators who are working on innovative and noteworthy products and to help them run successful campaigns. While at Kickstarter, Julio worked with hundreds of creators and developed a unique understanding of the crowdfunding ecosystem. Currently, Julio serves as the CEO of Launch Studio.
James previously led the marketing team at Blazon Agency in London. There he worked on crowdfunding and e-commerce campaigns for a wide range of clients, from startups – including Pillo, Wonder Machines, and Evelyn & Bobbie – to large enterprises – such as Sony and Absolut.
As the co-founder and director of Sidekick, Oscar has helped over 20 startups, businesses and creative studios launch products on Kickstarter. Through his studio, he has launched six of his own products through crowdfunding, and provides product design services informed by his thoughtful perspective on our cultural and economic systems.
Whether you aim to raise tens of thousands or several millions of dollars, our curriculum will help you maximize your raise and nurture relationships with your product’s early adopters.
Enroll with confidence
We’ve packed an incredible amount of expertise and know-how into the course and we’re certain that you’ll get a lot out of it. If you are unhappy for any reason, just inform us within 30 days and we’ll refund your money.
Answers to common questions
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Are there any prerequisites for this course?
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We've created an online forum that brings together creators from around the world who are on the road to launching products on Kickstarter. It's a place where you can connect with other like-minded creators and learn from each other.
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“Daly has been instrumental in launching and building our business. They understand new media and do things that counter the status quo, which the rest of the PR industry is comfortable staying with.”
Hamish Smyth & Jesse Reed
Founders Order & Standards Manual
"Superplastic raised over $1 million during two Kickstarter campaigns. Julio’s wisdom and day-to-day guidance was absolutely key to our success. I can’t recommend him highly enough."
Paul Budnitz from
Superplastic
"It helped me put into focus why I am doing this – what is the purpose of my campaign. I realized that my goal is broaden the community of Playtronica followers and expand globaly."
Sasha Pas ( Founder Playtronica ) - Alumni ( July 2020 )
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Up your game with our expert instructors and proven tools
Our impact in the words of our alumni
We've created an online forum that brings together creators from around the world who are on the road to launching products on Kickstarter. It's a place where you can connect with other like-minded creators and learn from each other.
Access to a community of creators
"What an eye-opening experience this has been. So much high-quality information, so information-dense, so detailed and specific. If you're wondering if this course is worth it . . . it is!"
Anthony Collette - Alumni ( July 2020 )
"Launch Studio gave me insights into what it takes to set up a strong campaign. I would strongly recommend doing the masterclass if you are thinking of launching a campaign"
Marjan Van Aubel - Alumni ( July 2020 )
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Get access to a few of our students' favorite lessons. We'll reveal proven tactics and strategies that will help you get funded.
