Our course can be your guide and our community your coach.

© Copyright 2021  - All Rights Reserved, Product creator studio Inc.

You'll get acquainted with how crowdfunding campaigns work and how to align your campaign with your product's development. If you are working on multiple ideas simultaneously, we'll help you select the best project idea for Kickstarter.

You should only sign-up if you are... 
committed to investing the time and effort required to launch a product and will have look-like and function-like prototypes ready before launch.

Alex Daly
Founder of Daly and known as the industry's “Crowdsourceress"

An outstanding team of instructors
with
 deep real-world experience 

Who is this program for?

Craighton Berman
Designer of objects, illustrator of ideas, and facilitator of creativity

Daniel Mascarenhas
Creative director with experience launching and scaling businesses

Julio Terra
Seasoned advisor on how to launch products through crowdfunding 


James Ross 
Marketer with deep expertise in all facets of digital marketing 

Oscar Lhermitte
Product designer and entrepreneur who turns projects into products

A proven roadmap for a successful launch

“We built and packaged together all of the tools I wished we had for creators during my time at Kickstarter
 "

Julio Terra 
Lead Instructor & Co-Founder, Launch Studio
Former Head of Design & Technology Communities, Kickstarter


Learn the basics

Establish a solid foundation

Craft a compelling story

Build effective marketing 
and PR campaigns

You'll learn how to set a clear purpose for your campaign and assess whether to work with an agency or consultant. We'll also give you tools that will help you better understand your audience, and set your funding goal smartly.

You'll understand what it takes to craft a persuasive narrative, and how to use compelling videos and images to bring your story to life. We'll also show you how to create a reward strategy that maximizes your funding potential.

You'll understand how to maximize payment collection, how to select the best approach to capture fulfillment data, and how to keep your backers happy. We'll also explore how to establish post-funding sales channels.

You'll get familiar with how to create a marketing plan working back from your funding goal, how to use online advertising to build a list and drive pledges, and how to engage with media and influencers to gain exposure.

Run a strong funding campaign

You'll learn how to prepare for a strong launch and how to plan so you can effectively manage your live campaign. We'll also cover how to set your campaign duration and launch date, and how to keep backers engaged and informed.

Transform your backers into advocates

Alex has launched groundbreaking crowdfunding campaigns for MIT Media Lab inventors, Pentagram partners, and forward-thinking brands like Freitag. In 2017, she authored "The Crowdsourceress", a definitive guide for raising money and awareness through crowdfunding. Alex is the founder of Daly, a marketing and comms consultancy, a member of the Forbes 30 Under 30 class of 2016, and a frequent speaker at festivals and events. 

We welcome all creators working on... 
tech gadgets, everyday carry gear, furniture, timepieces, digital fabrication tools, synthesizers, photo gear, bicycles, cookware, footwear, backpacks, robots, and more.  

Craighton's work can be found in the permanent collection of the Art Institute of Chicago. He was the first designer to bring a product to life on Kickstarter, and taught young designers how to use crowdfunding to support an independent design practice at the University of Illinois at Chicago. Craighton’s design practice is focused on Manual, a home goods brand that creates products for slow living.

Daniel is the co-founder of a hardware company that was recognized on the list of Best inventions of 2016 by Time Magazine. As their CMO, he raised over $2 million across four product launches on Kickstarter. Daniel currently serves as COO of Launch Studio, and expert advisor to the world's largest innovation fund, the Horizon 2020 European Commission. 

Julio helped to build the Design and Technology Community Outreach team at Kickstarter and then went on to lead it for several years. The team’s mandate is to search the globe for creators who are working on innovative and noteworthy products and to help them run successful campaigns. While at Kickstarter, Julio worked with hundreds of creators and developed a unique understanding of the crowdfunding ecosystem. Currently, Julio serves as the CEO of Launch Studio.

James previously led the marketing team at Blazon Agency in London. There he worked on crowdfunding and e-commerce campaigns for a wide range of clients, from startups – including Pillo, Wonder Machines, and Evelyn & Bobbie – to large enterprises – such as Sony and Absolut.

As the co-founder and director of Sidekick, Oscar has helped over 20 startups, businesses and creative studios launch products on Kickstarter. Through his studio, he has launched six of his own products through crowdfunding, and provides product design services informed by his thoughtful perspective on our cultural and economic systems. 

Indie Designers, 
and Makers

ENROLL WITH CONFIDENCE

We offer a 30-day money-back guarantee. If you are unhappy with your membership for any reason, let us know within the first 30 days of membership and we will refund your payment.

Important FAQs

How long do I have access to the course?

If you sign-up for Essential or Startup Editions you'll have access to the course and community for a full year. If you choose the Indie Edition you'll have access to the course and community for as long as your subscription is active.  

Are there any prerequisites for this course? 

Although there are no official prerequisites, you’ll get the most out of this course if you are actively working on developing a physical product that you are planning to launch on Kickstarter in the next 2 to 12 months.  
GET THE FREE LESSONS NOW

We've created an online forum that brings together creators from around the world who are on the road to launching products on Kickstarter. It's a place where you can connect with other like-minded creators and learn from each other. 

Access to a community of creators

GET OUR LESSONS AND TOOLS NOW

How much time will this take? 

The course is designed to take around 6 to 8 weeks to complete. We aim to provide you with an in-depth understanding of what it takes to run a successful product-launch Kickstarter campaign. Ideally, you should not plan to launch your project as soon as you finish the course since you’ll likely uncover gaps in your preparation as you work your way through the course.

The video lessons last on average around 10 minutes, though there are a few lessons that are over 40 minutes long. Beyond watching the lessons, you should carve out time to join office hour sessions, explore the worksheets, guides, and templates, join discussions in the online forum, and begin applying your learnings. With that in mind, should set aside about 5 hours per week. 

The amount of time needed to prepare for launch following the course varies a lot. This depends on your level of preparation before you enter the course, the scale of your team’s ambitions, and the people and resources that you have to bring to bear.  

How is this course taught?  

The course is delivered primarily through pre-recorded video lessons, though there are a few written lessons. The lessons are supplemented by numerous templates, guides, and workbooks. Peer discussions happen through the online discussion forum. Office hours take place on a regular basis through Zoom. 

What do I get when I sign-up?  

When you sign-up you'll get access to the course, a vibrant community forum, twice-monthly office hours, and special discounts from service providers with crowdfunding expertise. If you sign-up for the Essential or Startup Edition, you'll also get access to exclusive members-only events featuring experts and successful creators. Startup Edition members also get three one-on-one coaching calls and an in-depth review of a project page draft. 

What if I am unhappy with the course?  

We offer a 30-day money-back guarantee. If you are unhappy with the course for any reason, let us know and we will refund your payment within 30 days. We would appreciate notification within the first 30 days of the course.

Can I ask another question?  

If there’s anything we haven’t covered here, please don’t hesitate to email us at [email protected] We know this is a considerable investment of time and money, and we want to give you everything you need to make the decision responsibly.
GET OUR FREE PREVIEW NOW

We’ve packed an incredible amount of expertise and know-how into the course and we’re certain that you’ll get a lot out of it. If you are unhappy for any reason, just inform us within 30 days and we’ll refund your money.

JOIN NOW

599

More than 30 pre-recorded video lessons
_______________________________________

Over 40 templates, guides, and workbooks
_______________________________________

Private online discussion forum
_______________________________________

Live office hours twice a month
_______________________________________

Exclusive events with creators and experts
_______________________________________

Full-year access to course including updates

$

Indie Edition

one-time payment

219

$

3 x installments

- or -

1199

$

JOIN NOW

Startup Edition

Everything in Essential Edition

___________________  plus  ___________________


3 one-on-one coaching calls 
_______________________________________

In-depth project page review

one-time payment

439

3 x installments

$

- or -

Our instructors and their work have been featured in

Launching products on Kickstarter is hard. Our program and community will help you get funded.

KICKSTARTER

MASTERCLASS

Satisfaction Guaranteed
Enroll confidently with our 
30-day money back guarantee

Peer
Support 
Connect with like-minded creators in a private forum 

Get 
Funded 
You'll get the guidance and support needed to get there 

Deep
Bench

Up your game with our expert instructors and proven tools 

JOIN TODAY

Expert

GET FUNDED WITH OUR COURSE AND COMMUNITY

Get 
Funded  
You'll get the guidance and support needed to get there 

Deep
Bench
Up your game with our expert instructors and proven tools 

Peer
Support 
Connect with like-minded creators in a private forum 

Satisfaction Guaranteed
Enroll confidently with our 
30-day money back guarantee

KICKSTARTER

MASTERCLASS

START NOW

Our Focus
Creatos who make physical products

Explore the curriculum

Over 35 lessons that provide detailed instructions on how to plan, develop, and run product-launch campaigns. Coupled with more than 50 workbooks, templates, and guides that are designed to help you put into practice the tactics and strategies you'll learn. 

Our Impact 
More praise from our alumni

00 days   00 hrs   00 mins   00 secs

Take the leap

Enroll below to join forces with others creators, and power up your efforts with our proven lessons and tools.

The journey is hard, don't go it alone

Inside the Launch Studio community, creators like you come together to meet and support one another, get answers to important questions, learn from experts, and more. 

They share a common goal, a deep understanding of their shared challenges, and unique insights into how to overcome them.

Our community members are motivated by purpose, committed to expanding their skillsets, willing to do the work, and eager to create their own luck.

We bring together peers and experts

We bring our members together on Slack, and through an expanding program of events, including bi-monthly office hours with our founders, monthly webinars with expert guests, and deep dives into crowdfunding tools and services. 

"Julio who used to run the Design & Tech categories on Kickstarter now runs this, it's easily the best quality crowdfunding prep on the internet!  I did it myself and our last campaign raised over $165k USD building on some of the tools and insights I learned. Highly recommended! Go indie creation!"


MARTIN WILLERS

CEO Transparent

Light Speaker raised $165,126 from 591 backers on Kickstarter 

"Launch Studio helped me incredibly by guiding me through the process of setting up a Kickstarter campaign... Launch Studio was always ready to answer our questions, and it was super helpful to talk to other people that went through the same process and learn from each other."

MARJAN VAN AUBEL
Creator of Sunne

Sunne raised €124,012 from 265 backers on Kickstarter

“Signing up for Launch Studio’s course was incredibly helpful to our campaign. It gave us a framework for how to approach Kickstarter. We knew how campaigns generally work, but to have it all laid out in one place — well-documented and well-explained — made it so much easier to actually get things done.”

MATS LINANDER
Co-creator of Tidbyt 

Tidbyt raised $918,844 from 5,106 backers on Kickstarter  

Our members get funded

"The Launch Studio Masterclass was like having a coach working with me, pushing me to perform at my best. Having a successfully funded project on Kickstarter is like running a marathon. You need to prepare and practice, and have a good coach. "

ANA LAURA FARIAS
Creator of Humanity tiles

Humanity Tiles raised $26,090 from 242 backers on Kickstarter

SIGN UP FOR OUR FREE PREVIEWEXPLORE OUR FREE LESSONS

🌈  Spring Registration Week

A launch event that will level up your launch efforts

Today, Monday, May 10th, we are kicking off our Spring Registration Week with a live launch event. We'll share valuable tools, powerful insights, and exclusive offers

REGISTER FOR THE LAUNCH EVENT

Multiply your odds of getting funded

Launching products on Kickstarter is hard. Our proven tactics, tools, strategies, and community will help you get funded.

KICKSTARTER

MASTERCLASS

GET A FREE PREVIEW

Expert

LEVEL UP WITH OUR FREE PREVIEW

Get 
Funded  
You'll get the guidance and support needed to get there 

Deep
Bench
Up your game with our expert instructors and proven tools 

Peer
Support 
Connect with like-minded creators in a private forum 

Satisfaction Guaranteed
Enroll confidently with our 
30-day money back guarantee

KICKSTARTER

MASTERCLASS

Peace 
of Mind
With our 
30-day money-back enrollment guarantee.

Peer
Support 
From our private forum of creators with shared goals 

Get 
Funded 
Our members are 3x more likely to get funded 

Proven
Roadmap
Developed by experts, featuring tested tools 

days

hrs

mins

secs

00

00

00

00

JOIN NOW

days

hrs

mins

secs

00

00

00

00

Still Not Convinced?
Check out our free preview today

 
Join now. Don't miss out.

There are two ways for you to join

On Monday, May 10th, we held the launch event for our Spring Registration Week. Watch the replay to gain access to valuable tools, and powerful insights

Register for FREE Preview

Crafted for independent designers, entrepreneurs, and creative studios

Whether you aim to raise tens or hundreds of thousands of dollars, our curriculum will help you maximize your funding, and nurture lasting relationships with your product’s early adopters.

MAXIMIZE THE IMPACT OF YOUR LAUNCH

 Bootstrapped
Entrepreneurs

Well-Funded 
Startups

Do you know enough about what it takes to launch a product on Kickstarter to be able to do it on your own?

Do you know what work to outsource first when you are crowdfunding a product with a limited budget?

Do you know enough about crowdfunding to get the most value from working with an specialized agency?

Two ways to get started today

JOIN NOW

599

Everything in Indie Edition

___________________  plus  ___________________


Full-year access to community and course including updates
_______________________________________

Exclusive member-only events 
with creators and experts

$

Essential

Year-long access for creators to get the most from our program

⋆ BEST CHOICE FOR MOST CREATORS

for year-long access

1199

$

JOIN NOW

Startup

Everything in Essential Edition

___________________  plus  ___________________


3 hour-long one-on-one 

coaching calls 
_______________________________________

In-depth review of Kickstarter
project page draft
_______________________________________

Limited availability

Access to coaching from our founder
for creators with big ambitions

for year-long access

Enroll below to join forces with others creators, and power up your efforts with our proven lessons and tools. There are three ways to join

Multiply your odds of getting funded

199

$

JOIN NOW

Indie

More than 30 pre-recorded 
video lessons
_______________________________________

Over 40 templates, guides, 
and workbooks
_______________________________________

Access to private online 
discussion forum
_______________________________________

Live office hours with our 
founders twice a month

Short-term access for creators 
on a tight budget

per month

Knowledge gaps. No access to experts. Lack of peer support. Confusion about tools. Out-of-date guidance. Snake oil peddlers.   

Creators battle these struggles every day. They lead to unfocused action, wasted efforts, poor decision-making, and feelings of overwhelm. 

It'll never be easy to launch a product on Kickstarter. It takes a lot of work and there are no guarantees. But, the probability of success can be dramatically improved by getting access to proven strategies and tools, and by joining forces with others who share your value system and a common goal.

That's why we created this program.

We understand the struggles  creators face

Launching products on Kickstarter is hard. Our course and community will vastly improve your project's funding potential.

JOIN TODAY

Expert

GET FUNDED WITH OUR COURSE AND COMMUNITY

Get 
Funded  
You'll get the guidance and support needed to get there

Deep
Bench
Up your game with our expert instructors and proven tools

Peer
Support 
Connect with like-minded creators in a private forum

Satisfaction Guaranteed
Enroll confidently with our 
30-day money back guarantee

KICKSTARTER MASTERCLASS

Peace 
of Mind

With our 
30-day money-back enrollment guarantee.

Peer
Support
From our private forum of creators with shared goals 

Get 
Funded 

Our members are 3x more likely to get funded 

Proven
Roadmap
Developed by experts, featuring tested tools 

Multiply Your Odds of Getting Funded on Kickstarter

START WITH OUR FREE PREVIEW
JOIN TODAY

Expert

GET FUNDED WITH OUR COURSE AND COMMUNITY

KICKSTARTER MASTERCLASS

START NOWGET STARTED WITH OUR FREE PREVIEW

Launching products on Kickstarter is hard. Our course and community will vastly improve your project's funding potential.

JOIN TODAY

Expert

GET FUNDED WITH OUR COURSE AND COMMUNITY

KICKSTARTER MASTERCLASS

Multiply Your Odds of Getting Funded on Kickstarter

START NOWTAKE OUR FREE LESSONS